S01E04: The world of social media -Influencers, Gurus and more!
Everyone’s an Expert: Unpacking Guru Culture on Social Media
Welcome to a fresh take on social media’s influencer frenzy, inspired by the latest episode of the “Let’s Pour & Ponder” podcast. Hosted by Pooja and Nikita, this episode serves up a candid, funny, and insightful exploration of how the digital world has turned everyone into an expert—or at least convinced us they are! From life coaches to parenting gurus and the marvel of marketing chapati-making courses, they’re here to pull back the curtain on today’s guru culture.
Grab your favourite drink and get cosy as we break down this conversation and add a little extra flavour to the mix.
Influencers, Content Creators, and “Influenzas”
First on the agenda? Decoding the fine line between influencers and content creators. Pooja and Nikita unpack how influencers are often seen as walking advertisements, paid to promote products or services, while content creators are hailed as storytellers or artists focused on engagement. It’s a nuanced difference, but one that matters—especially in a world where the term “influencer” can sometimes feel like an insult.
But let’s face it: labels aside, if your posts inspire someone to try a product, book a trip, or rethink their choices, you’re an influencer in some way. Pooja admits her heart lies in blogging, the OG format for sharing thoughts and ideas online. She humorously points out that even bloggers, no matter how “old school” they feel, are part of the influencing ecosystem. Whether we like it or not, the digital space blurs lines and merges intentions.
Parenting Experts or Just Parents with Phones?
Ever feel overwhelmed by all the advice from parenting gurus on Instagram? You’re not alone! Pooja and Nikita shine a spotlight on the rise of gentle parenting influencers. While this movement offers refreshing alternatives to traditional methods, the duo highlights an important caveat: how do we know which of these voices are credible?
For many of us, parenting instincts are rooted in how we were raised, blended with modern ideas of mindfulness and patience. Social media adds a layer of commercialization to this, making parenting more of a “performance art” than ever. Watching experts turn family life into a curated Instagram aesthetic can feel equal parts inspiring and exhausting.
Pooja and Nikita’s takeaway? There’s a difference between drawing inspiration and blindly following trends. Remember to trust yourself amidst the sea of advice—even if your bedtime routine doesn’t come with pastel backdrops and calming soundtracks.
Life Coaches or Trend Chasers?
Life coaching is another realm where social media blurs credibility. Pooja and Nikita delve into this world of lofty promises and slick marketing. From personal growth to financial freedom, there’s a coach for everything these days. But here’s the question: what qualifies someone to be a life coach?
The duo hilariously talk about the abundance of Instagram bios declaring expertise in “manifestation,” “hustle culture,” or “purpose-driven living.” Certifications? Sometimes optional. Testimonials? A mix of genuine gratitude and perhaps a sprinkle of PR magic. Yet, there’s no denying that some of these coaches do bring real value to their clients’ lives. The challenge lies in discerning who’s authentic versus who’s just caught onto the latest trend.
Here’s where trust becomes a superpower. Whether you’re buying into a course or simply following for free tips, do your homework. And if all else fails, take Pooja and Nikita’s advice: approach life coaches with a pinch of scepticism and a spoonful of humour.
The Market for Absolutely Everything
If you thought the internet had boundaries, think again. Pooja and Nikita marvel at how social media has created a market for literally anything. Parenting courses? Check. Quilling workshops? Check. Podcasting guides? Double-check.
The duo even humorously brainstorm their own “how to podcast” course. The irony? They’re still navigating the learning curve themselves! But that’s the beauty of today’s creator economy: passion and a well-crafted marketing strategy can turn any skill into a viable business.
This episode serves as a refreshing reminder to embrace the absurdity of it all. After all, if someone can confidently sell chapati-making courses, what’s stopping you from sharing your unique talent with the world?
The Reign of Reels
No discussion about social media would be complete without addressing trends—especially the love-it-or-hate-it world of makeup transition reels. Pooja and Nikita admit to a bit of fatigue from seeing the same content recycled endlessly. However, they also acknowledge the creative ingenuity it takes to stand out in a crowded space.
With a dash of 2000s Bollywood nostalgia (cue Asoka’s dramatic flair), the hosts reminisce about how creativity has evolved over the years. From quirky six-second videos to today’s polished Instagram reels, the landscape has shifted dramatically. What hasn’t changed? The hustle to grab attention in under 10 seconds.
A Final Pour of Wisdom
As Pooja and Nikita wrap up this laughter-filled episode, they leave us with a thought: social media’s ever-changing landscape is both fascinating and overwhelming. It’s a space where creativity and commercialization collide, giving rise to influencers, gurus, and experts of all kinds.
Their advice? Stay curious but cautious. Experiment, but don’t lose yourself in the noise. And most importantly, laugh along the way. After all, whether you’re learning gentle parenting or considering a chapati-making course, the key is to have fun with it.
Ready for more hilarious and insightful chats? Subscribe to “Let’s Pour & Ponder” and join Pooja and Nikita on their journey of decoding life, one quirky trend at a time.